Digital Marketing Blog
I hope that by now you have embraced Instagram stories and have gone from watching others create them to creating your own and using them to build your brand and engage your audience! There is no doubt that Stories are the future of Social Media Marketing. And with...
It’s not getting any easier to get more reach and engagement on Facebook! And as a business owner wanting desperately to reach your ideal customers in this platform, you’re probably feeling like a lot of others, FRUSTRATED! But don’t lose hope because this is still an...
Facebook Messenger Bots are kind of a big deal! I think Facebook Messenger and the creation of Messenger Bots is one of the biggest deals of 2018! The power of this platform is intense and is only going to get better. Think about this…how many of you have...
With all the changes (aka challenges) happening in social media, it’s increasingly important that you are creating content that literally STOPS your desired audience in their tracks when scrolling through their news feed. Making sure you are sharing quality images...
By now you’ve probably heard the news that Facebook is making it even more difficult for businesses, brands and media to market their businesses. They are back to focusing more on interpersonal relationships between family and friends and are going to give very little...
I’m so glad you are reading this blog!! That means you are ready to claim your space in Instagram, build your audience and start creating new relationships that will ultimately grow your brand’s visibility and your bottom line! Of all the social media platforms out...
Dose of reality right here, experts predict that by 2020 over 70% of ALL online content will be consumed via video. You know what that means? It means you better start creating video content and figure out how to do it well and how to attract and engage an audience....
Writing and publishing your blog takes up a lot of time, brainpower and resources. And without getting your ideal audience to read it, it all feels like - and probably is - a big waste of your time and efforts. So while you’re creating that list...
I absolutely LOVE learning, so going to industry conferences has become one of the best ways for me to stay on top of all the changes and new strategies in social media. It’s also a great break from the office (I always manage to turn it into a little vacation) and...
Do you ever just feel stuck in your business? Maybe you know what you need to do next, you just don’t know how to do it? Or maybe you really aren’t sure what you can do to level up your business? I’ve been there too and last year decided to do...
I see a bit of a crisis on hand for small business owners/managers that know they need to improve their social media marketing – they need help! And as any smart business owner would do, delegating that responsibility (if you don’t have the time or skill set to do it...
I recently surveyed a group of small business owners and managers about their challenges with effective social media management. One of the questions asked if they had a documented social media strategy. Only about 10% had taken the time to actually write down their...
The 7-Step Social Media Strategy Guide We recently conducted a poll in our private Facebook group, Bobbi’s Social Media Clambake. We asked small business owners what their top social media struggle was and “building an audience” ranked #1. There is no doubt that...
Does this sound familiar to you? You’re working like a maniac to run your business and have to do all your own social media marketing too? You squeeze in the time to find or create content, you post it and then nothing! No likes, comments, shares or engagement. ...
Following up on my previous Blog, Hottest Trends in Social Media in 2016, here is part 2, talking about the "What's Not Hot" in social media in 2016. Social Media - 5 Things that Don't Work in 2016 Every business owner, entrepreneur and marketing manager know that...
I gave a killer presentation on social media marketing to a dynamic group of entrepreneurs and business owners this past week. The feedback was so positive that I decided to share a piece of it with you... What's Hot in Social Media in 2016? Think Big Go Local's team...
4 Instagram Changes You Need to Know About You may have noticed that the Instagram logo on your phone has undergone a major design change recently. That visual shift comes with a few excellent updates that have been made to the app. In this article I’ll let you know...
Article updated 12.20.18As of 12/17/18 it appears as though the "See Pages Feed" is gone from everyone's Facebook Business Page. I have been active in expert forums and private social media groups trying to find out what Facebook is up to now. So far, Facebook...
Regardless of which social media platforms or blogs you are spending the most time marketing on, you need a photo editing app that creates killer graphics to grab the attention of your audience and to encourage engagement. I've been mildly obsessed with Instagram...
We have been working to educate small business owners on the critical importance of cultivating positive reviews on their Google Plus page (and others) for years now. Just as everyone is starting to see just how much influence those reviews...