Digital Marketing Blog
I recently surveyed a group of small business owners and managers about their challenges with effective social media management. One of the questions asked if they had a documented social media strategy. Only about 10% had taken the time to actually write down their...
The 7-Step Social Media Strategy Guide We recently conducted a poll in our private Facebook group, Bobbi’s Social Media Clambake. We asked small business owners what their top social media struggle was and “building an audience” ranked #1. There is no doubt that...
Does this sound familiar to you? You’re working like a maniac to run your business and have to do all your own social media marketing too? You squeeze in the time to find or create content, you post it and then nothing! No likes, comments, shares or engagement. ...
It’s not easy being a small business owner or solopreneur, trying to do everything yourself to get your business off the ground. If you are reading this, I’m guessing that you are handing your own social media marketing and struggling with the massive amount of time...
UPDATED 5/3/2017 This phishing scam has been making the rounds again today. Similar to the scam described below, this version appears as if someone you know has given you access to a Google document. In this case, the link is an actual app and by clicking it you give...
5 New Business Pitfalls to Avoid I should have written this blog post weeks ago as a follow up to my post "5 Things to Do When Launching Your Own Business." Let's finally finish up the conversation! A few months back I was asked to speak at our local community...
To be a successful business owner, you've got a few lessons to learn... Making the life altering decision to launch your own business is both exciting and as frightening as hell. As any business owner will tell you, the entrepreneurial journey is full of lessons,...
Google is at it again! As the world’s number one search engine Google has the potential to greatly affect change in the way you do business on the web, and every so often they exercise that power. Starting in January 2017, users of the Chrome internet browser who navigate to some websites will be notified that the site is not secure. Make sure your website is ready for Google’s latest change.
Following up on my previous Blog, Hottest Trends in Social Media in 2016, here is part 2, talking about the "What's Not Hot" in social media in 2016. Social Media - 5 Things that Don't Work in 2016 Every business owner, entrepreneur and marketing manager know that...
I gave a killer presentation on social media marketing to a dynamic group of entrepreneurs and business owners this past week. The feedback was so positive that I decided to share a piece of it with you... What's Hot in Social Media in 2016? Think Big Go Local's team...
4 Instagram Changes You Need to Know About You may have noticed that the Instagram logo on your phone has undergone a major design change recently. That visual shift comes with a few excellent updates that have been made to the app. In this article I’ll let you know...
Article updated 12.20.18As of 12/17/18 it appears as though the "See Pages Feed" is gone from everyone's Facebook Business Page. I have been active in expert forums and private social media groups trying to find out what Facebook is up to now. So far, Facebook...
Regardless of which social media platforms or blogs you are spending the most time marketing on, you need a photo editing app that creates killer graphics to grab the attention of your audience and to encourage engagement. I've been mildly obsessed with Instagram...
We have been working to educate small business owners on the critical importance of cultivating positive reviews on their Google Plus page (and others) for years now. Just as everyone is starting to see just how much influence those reviews...
At the beginning of each year there are any number of “top lists” published, such as the previous year’s top people, movies or trends. One of my perennial favorites has been passwords. SplashData, a password management company, just released its annual list of the worst passwords of 2015. Is your password on the list?
2015 holiday shopping trends show more people are making purchases on their phones. If your website isn’t mobile-friendly you’ll be left out in the cold.
As I visit local businesses and do my normal routine of "checking in" at their location, I've noticed that very few businesses are using the Facebook Place Tips feature to more effectively connect with their customers. If you are spending time building an audience on...
Instagram is at the top of the list of the fastest growing social media platform today. It is also another testament to how important mobile marketing has become and how many people are using their smart phones and tablets to engage with friends, family, brands and...
Why only four? Yes, there is more I could include in a list like this but I felt it was best to focus on the “must have” items that I’ve seen missing from many small business websites. Whether you’re working with a designer or building it yourself, if you want your website to be an effective marketing channel for your business then make sure it follows these four rules.
Check out our new digs! Think Big Go Local opened its new office with a ribbon cutting on September 10. The event was well attended by local chamber of commerce members and was also featured in the Northwest Herald.