Digital Marketing Blog
I am seeing a lot of small business owners that are panicking and are already being impacted by what is happening in the economy. I wanted to share a couple of thoughts before we dive into some brainstorming ideas!
You may have noticed that Facebook recently changed their user review platform. Facebook is now calling them “recommendations” and have changed from 1-5 star ratings to a “Yes or No” recommendation for a business that requires a comment from the user. As a business...
As I’m sure you know, Google reviews are a very important part of any business’s digital marketing plan. Consumers rely on those reviews as a basis for determining the trustworthiness and expected experience with a given business or product. Study after study has...
Facebook Messenger Bots are kind of a big deal! I think Facebook Messenger and the creation of Messenger Bots is one of the biggest deals of 2018! The power of this platform is intense and is only going to get better. Think about this…how many of you have...
One of my absolute favorite new technologies is my Amazon Echo. I have 3 Echo Dots – one on my desk (being replaced my an Amazon Echo Spot that has video later on today,) one next to my bed and one next to the couch. This technology is absolutely amazing and I’m...
With all the changes (aka challenges) happening in social media, it’s increasingly important that you are creating content that literally STOPS your desired audience in their tracks when scrolling through their news feed. Making sure you are sharing quality images...
I can’t imagine you don’t know already know but I’ll say it anyway…Google is both the leader in the search engine market and the browser market. As such, Google has the power to greatly affect change in the way you do business on the web. Coming this July Google will...
Dose of reality right here, experts predict that by 2020 over 70% of ALL online content will be consumed via video. You know what that means? It means you better start creating video content and figure out how to do it well and how to attract and engage an audience....
We work with many small business owners who come to us for help with their websites. Some have very old websites, others have websites they built on their own, and some have professionally-designed websites that look pretty good. Regardless of the state of their...
In my last blog I shared my strategies for getting ready to attend an industry conference so you set yourself up to get the most from it. But if you are anything like me, when you get home from a conference your head is swirling with new information. There are so many...
I absolutely LOVE learning, so going to industry conferences has become one of the best ways for me to stay on top of all the changes and new strategies in social media. It’s also a great break from the office (I always manage to turn it into a little vacation) and...
The 7-Step Social Media Strategy Guide We recently conducted a poll in our private Facebook group, Bobbi’s Social Media Clambake. We asked small business owners what their top social media struggle was and “building an audience” ranked #1. There is no doubt that...
It’s not easy being a small business owner or solopreneur, trying to do everything yourself to get your business off the ground. If you are reading this, I’m guessing that you are handing your own social media marketing and struggling with the massive amount of time...
5 New Business Pitfalls to Avoid I should have written this blog post weeks ago as a follow up to my post "5 Things to Do When Launching Your Own Business." Let's finally finish up the conversation! A few months back I was asked to speak at our local community...
To be a successful business owner, you've got a few lessons to learn... Making the life altering decision to launch your own business is both exciting and as frightening as hell. As any business owner will tell you, the entrepreneurial journey is full of lessons,...
Following up on my previous Blog, Hottest Trends in Social Media in 2016, here is part 2, talking about the "What's Not Hot" in social media in 2016. Social Media - 5 Things that Don't Work in 2016 Every business owner, entrepreneur and marketing manager know that...
I gave a killer presentation on social media marketing to a dynamic group of entrepreneurs and business owners this past week. The feedback was so positive that I decided to share a piece of it with you... What's Hot in Social Media in 2016? Think Big Go Local's team...
4 Instagram Changes You Need to Know About You may have noticed that the Instagram logo on your phone has undergone a major design change recently. That visual shift comes with a few excellent updates that have been made to the app. In this article I’ll let you know...
Article updated 12.20.18As of 12/17/18 it appears as though the "See Pages Feed" is gone from everyone's Facebook Business Page. I have been active in expert forums and private social media groups trying to find out what Facebook is up to now. So far, Facebook...
We have been working to educate small business owners on the critical importance of cultivating positive reviews on their Google Plus page (and others) for years now. Just as everyone is starting to see just how much influence those reviews...