FLASH BRIEFINGS

DAILY SMALL BUSINESS MARKETING TIPS

Every day of the work week, we publish a Small Business Marketing Tip on Amazon’s Alexa Flash Briefing and on Trebble FB which is accessible on Google Home and online.

These tips are specifically created for small business owners that are hustling every day, wearing a dozen different hats and need easy access to tips that will help them grow while they are busy doing what they do best!

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it.

Listen Now

Build Your Email List

You can listen to the January 14th Small Business Marketing Tip Flash Briefing for a limited time here.

Building your email list in 2019 is a BIG deal which is why I’ve invited Molly Marshall to talk with us on my Thinking Big with Bobbi B Show LIVE on our Facebook page at  2pm today! Be sure to tune in or at least catch the #replay!  She’s going to share some of the strategies she’s used to build her email list and then throughout this week, I’ll be sharing ways to nurture the people on that list so you can turn them from followers to clients!

Here are the tips I shared today:

  1. Keep your open rates up by sharing relevant, easily consumed content. If you send too many emails or they aren’t relevant to the people you are sending them to, you are literally training people to NOT open your email.
  2. Segment your lists!  This allows you to send the most relevant information to the right people – increasing the likelihood that they will open it. Knowing your audience, where they came from and what they need from you will help you improve your open rates and conversions.

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it.

We’d love to invite you to join our Private Facebook Group – Bobbi B’s Social Media Clambake where I share these free tips every single day!

Today’s episode is available to listen to right here on the player at the bottom of the screen.

OPTIMIZE YOUR LINKEDIN PROFILE – DAY 3

You can listen to the January 11th Small Business Marketing Tip Flash Briefing for a limited time here.

Here are the 4 things we talked about today to continue optimizing your LinkedIn Profile: 

  1. Post content frequently (both status updates and articles)
  2. Engage with your network daily
  3. Build your network and always customize your requests to connect
  4. Add media link and files to your profile summary,

Big announcement!!!  On February 11th VIVEKA VON ROSEN, the LinkedIn Expert, International Keynote Speaker, named one of Forbes Top 10 Most Influential Women In Social Media, Linda Trainer, author, consultant, and all-around rockstar, will be on my LIVE Facebook show “Thinking Big with Bobbi B”!  Mark your calendars because this is going to be an AMAZING interview!! 

And this coming Monday, Molly Marshall from Molly Marshall Marketing will be my guest. She’s going to help us all to build our email list in 2019. I’ve watched her do some really amazing things add thousands of people to her list and she’s going to show us how to do it too! Join us at 2pm CST on our Facebook page. 

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it. 

We’d love to invite you to join our Private Facebook Group – Bobbi B’s Social Media Clambake where I share these free tips every single day! 

Today’s episode is available to listen to right here on the player at the bottom of the screen.

OPTIMIZE YOUR LINKEDIN PROFILE – DAY 2

You can listen to the January 10th Small Business Marketing Tip Flash Briefing for a limited time here.

Here are the 2 things we talked about today to continue optimizing your LinkedIn Profile: 

  1. Optimize your headline
    1. You can use 110 characters
    2. Instead of just stating your title, state what you do and what your primary skills are
    3. Use special characters to separate skills by creating your headline in Word or Notes and then copy and paste into LinkedIn
  2. Optimize your Summary Section
    1. Speak in the 1st person
    2. Use bullet points whenever possible
    3. Identify your client’s pain points and then how you can solve them
    4. Talk about what you do, how you do it and the results to be expected
    5. Tell people how else they can contact you
    6. At the end list skills and relevant hashtags

You are absolutely welcome to take a peek at the format I use on my LinkedIn and duplicate it with your info if you’d like. You can view it and connect with me here. 

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it. 

We’d love to invite you to join our Private Facebook Group – Bobbi B’s Social Media Clambake where I share these free tips every single day! 

Today’s episode is available to listen to right here on the player at the bottom of the screen.

Optimize Your LinkedIn Profile – Day 1

You can listen to the January 9th Small Business Marketing Tip Flash Briefing for a limited time here.

Here are the 4 things we talked about today to start optimizing your LinkedIn Profile: 

  1. You must have a professional headshot – period. No joke, no slacking, get it done!! 
  2. Use your proper, professional name in your profile. No gimmicks in this space… be a pro! 
  3. Include your location tag, even if you work nationally or internationally. 
  4. Customize your profile URL to make it nice and clean when you share it. 
  5. BONUS – I forgot to mention the importance of that background image on your profile. Take advantage of that great real estate to tell a story about what you do, how you do it, who you serve, etc. 

I thought I’d throw up my LinkedIn profile to highlight the areas I’ve mentioned. And if we haven’t connected there yet, hit me up!

Bobbi Baehne LinkedIn Profile

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it. And as always, we’d love to invite you to join our Private Facebook Group – Bobbi B’s Social Media Clambake where I share these free tips every single day! 

Today’s episode is available to listen to right here on the player at the bottom of the screen.

4 Tips for Optimal Facebook Posting

You can listen to the January 8th Small Business Marketing Tip Flash Briefing for a limited time here.

Here are the 4 things you need to know to post optimally in Facebook in 2019 according to BuzzSumo:

  1. Video posts perform the best 
  2. Evenings are the best time to post
  3. You get the post engagement on weekend posts’
  4. Shorter posts perform better than longer posts

You can read the entire article and report by BuzzSumo here.

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it.

Today’s episode is available to listen to right here on the player at the bottom of the screen.

Top 10 Digital Trends to Watch in 2019

You can listen to the January 7th Small Business Marketing Tip Flash Briefing for a limited time here.

Here is a list of the top 10 trends I think you need to paying attention to in 2019: 

  1. Voice Search (Alexa, Google Home, Apple Home)
  2. Stories, Stories, Stories
  3. Chatbots / Facebook Messenger Bots
  4. Transparency
  5. Visual Search (Google, Pinterest)
  6. Authenticity
  7. Social Media Marketing
  8. Live Video (Facebook, Instagram, YouTube, Periscope)
  9. Local Influencers
  10. Augmented Reality / Virtual Reality

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it.

Today’s episode is available to listen to right here on the player at the bottom of the screen.

Increase your website traffic with these 3 off-site strategies

You can listen to the January 4th Small Business Marketing Tip Flash Briefing for a limited time here.

Here are 4 off-page strategies for increasing website traffic in 2019 

  1. Share your web pages and blogs to your social media channels as links to drive click-through traffic
  2. Have strong links from outside, influential, authority sites to yours
  3. You need to leverage YouTube and be sure to drop your website links into your video and video description
  4. Write a Press Release and have it distributed for FREE with links back to your website 

Here are a few Press Release services you can use: 

  • PR Log (Free)
  • Pitchengine (Free)
  • PR Web (Premium)
  • Business Wire (Premium)
  • Fiverr – I almost always use a fiverr seller to distribute our PR using premium sites (but at a low price) 

You can listen to “THINK BIG GO LOCAL” on any Amazon Alexa or Google Assistant device by saying “Ask Trebble FM to play capsules from THINK BIG GO LOCAL”. If you have an Alexa device and you have never used Trebble FM on it before, follow this link to enable it.

Today’s episode is available to listen to right here on the player at the bottom of the screen.

Are You Ready to Get Serious?

5 + 3 =