Creating your own events are an excellent way to build your brand, attract ideal clients and grow your business! I would definitely recommend incorporation event marketing into your 2019 mix. Here are a few of my top tips and a link to an excellent article I found (and I had to laugh when I realized I was featured in it! lol)
- Create a website or at minimum a landing page for your event where people can find information and register and pay to attend. Having this type of automation set up is critical for your sanity and event success!
- Create unique social media profiles for your event to get your attendees and potential attendees updated on all the exciting things you are preparing.
- Connect with local influencers that have a following that aligns with your target audience and find a mutually beneficial arrangement to compensate them for helping promote your event.
These are just a few ideas, this article contains about 30 more! And listen, do yourself a HUGE favor and put your marketing plan for your event IN WRITING! Complete with timelines, deadlines, promotions, etc. For more event marketing tips, join me today at 2:00 pm (CST) for my weekly Thinking Big with Bobbi B show over on our Think Big Go Local Facebook page (or catch the replay!) I’ll be interviewing Jennifer Murphy from So Jenny Media LLC. Jenny is a fellow social media marketer with a specialty in event marketing. Hope to see ya there!