If you want your website to show up in search, it makes sense that you first need to know what potential web viewers are searching for that makes them a good lead for your business. And then, you need to make sure that your website is optimized using those keywords. Keep in mind that there isn’t just 1 keyword that works. You need high demand keywords, niche keywords, location-based keywords, and even long tail search terms. Sounds like a lot right? Well don’t get overwhelmed, there are plenty of FREE tools out there that will help you figure out which keywords should be included in your content, your headings, your blog titles, your page titles and more.
And one final piece of advice, don’t overload or stuff those keywords into your content. It should all flow in a very conversational and natural way. This is a big deal and Google has put increasing relevance on making sure your content is pleasing to the user to read. While keywords are very important, creating a great user experience is too!
Try these tools out to figure out which keywords and long tail search terms you should be incorporating into your site: